Search and sharing settings for your website
Website settings control how your public pages appear in search results and when someone shares a link: the title, the description, the preview image and the icon in the browser tab. You can also hide the whole site from search engines while you build it.
Open Website settings
- Open Tools in the sidebar and choose Website.
- In the website preview, click the gear icon in the header.
Only owners and admins can change website settings. The top of the page shows your Website address, with a link to manage your domains.
Site-wide settings
The first section, "How your site shows up", sets the defaults that every page uses unless the page says something different.
- Home page: the page visitors land on at the root of your address.
- Social image: the picture shown when someone pastes a link to your site in a message or a post. An image of 1200 by 630 pixels works everywhere.
- Favicon: the small icon in the browser tab and in bookmarks. Use a square PNG or SVG. 512 by 512 pixels is plenty. Until you upload one, the icon already in your app is used.
- Site description: one sentence about what your business does. Around 160 characters is the right length for search results.
A preview underneath shows how your site would look in a search result.
Settings for each page
The second section, "What each page says about itself", lists your public pages. Click a page to give it its own:
- Title
- Description
- Preview image, used just for this page. Leave it empty to use the site image.
- Keep this page out of search results, a switch for hiding one page without hiding the whole site.
Pages without their own description are flagged with "No description". Giving each page its own title and description is what makes a shared link look like it belongs to that page, instead of every link showing the same card.
If you have no public pages yet, this section is empty. See Publish a page publicly.
Publish your changes
Changes are not live until you click Publish changes at the top of the section. The button reads Published when there is nothing waiting.
Hide the site from search engines
Turn on Hide this site from search engines while you are still building. It tells search engines not to list any page of your site.
Remember to turn it off when you launch. A site with this switch on does not appear in search results.
Hiding a site from search engines does not make it private. Anyone with the link can still open a public page. To keep a page private, set its Show in to App or Portal.
Write a good title and description
- Put what the page is and where you are in the title: "Pool cleaning in Tampa" tells a searcher more than "Services".
- Use the description to say what someone gets on the page, in one or two plain sentences.
- Give each page a different title and description.
How long changes take to show
Your site updates as soon as you publish. Search engines and social apps keep their own copies and refresh them on their own schedule, so a new title or image can take days to appear in search results, and a link that was shared before may keep its old preview for a while.
Use your own domain
A site on your own domain looks more established in search results and in shared links. See Use your own domain.